In recent years, video has taken over the marketing world. According to Wyzowl, 61% of businesses have started using video content marketing. 66% of these companies were not using video a year ago. This marketing trend has progressed rapidly and will reach new heights sooner than you think because video is one of the most versatile and profitable digital marketing tools out there.
With years of experience, Giant Leap Video ensures fantastic video production by following a proven 5-stage system. Refined over the years, this system has worked for all types of businesses, from small start-ups to global giants, across a variety of industries, in numerous sales and marketing campaigns.
Without a doubt, getting your audience’s attention is one of the most difficult parts of marketing your products and services. We live in a world overwhelmed by marketing messages so your prospective customers don’t want to read lengthy sales emails or product descriptions.
It’s no secret that video is harder and more expensive to produce. So when you decide to share a video, your audience will notice – the perceived value of video means it boosts organic inbound links by up to 33%; drives 200 – 300% increase in unique monthly site visits and increases click-through rates by up to 41%. Why Video? because viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text and video is the best type of content for most learning styles.
If you have a complicated message or want to really highlight your product or service, video can really help your audience to follow what you’re saying and understand your message effectively in a short amount of time.