Video Pre-Production

Video Pre-Production

PUTTING THE STORY TOGETHER

There are three stages to film-making: pre-production, production and post-production.

Real pre-production is when you’re spending time & money on script development, casting, scouting and securing additional filming crew if required.

“Firstly we delve into the client’s mind, understand and learn about their business. There’s a lot of talking in this stage, asking questions, establishing what’s required from the finished piece. What do you want your audience to think, feel and do as a result of your video?” says Bill Moulsdale, Director, “Once the video strategy is decided and objectives agreed, we move into the next stage of Pre-Production.  This is something in our lives that never seems to end!” he concludes. 

The second stage starts with our marketing experts who look at:

  • Keyword Research
  • Script Writing
  • Storyboarding
  • Using In-House Studio or locations

Whilst the marketing team are looking at that, the production team is looking at:

  • Researching any crew, actors, presenters, engineers and seeking approval from the client
  • Contracts to agree, disclaimers for crew, extras, passerby public
  • insurance to ensure all are covered
  • There’s a storyboard to be drawn and re-drawn
  • A call sheet which gets everyone organised and lets them know who is who on set
  • A shooting schedule to make sure everyone knows what’s happening and when.
  • Decide on equipment, cameras, sound equipment, lighting.  This can be an endless list and it must be charged, tested and formatted. 
  • Locations need to be decided upon and permissions, perhaps from owners or local authority. 

“and of course we have to take into account, our great friend – the British Weather” says Bill.

The second stage, production, is after your deposit is paid. Now the Giant Leap Video Team assemble to spend time shooting to create your video.

 

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CHECK OUT OUR LATEST PROJECTS

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