What is corporate video?

A corporate video is a short video used by businesses to strategically deliver a message.


What is corporate video used for?

A corporate video is used to promote a business brand or company product.


What does a corporate video cost?

As with everything in life, you get what you pay for. Whilst most video companies will work with any budget, as a client you should consider these factors: time, location, actors, crew, animation, stop-motion, aerial footage, pre-production, production and most importantly post-production. Professional videos will cost more, because there will have been more time and investment implemented in to getting it right.


Is corporate video important?

Corporate video is important because it has so much potential for your business. The main purpose of a corporate video is for it to be aimed at a specific target audience, which in return will increase sales revenue.


Does corporate video influence consumers?

Video influences buyers, as demonstrated by a ComScore study that found customers are 64% more likely to buy a product via video.


What are corporate video examples?

  • Brand awareness
  • Introduction
  • Training
  • Promoting products
  • Highlight corporate initiative
  • Marketing campaign
  • Upskilling employees
  • Internal or external communications
  • Corporate Social Responsibility (CSR) videos


Where to start with corporate video?

The main bit of advice is to be clear on what the purpose of the video is. Do you want to recruit new talent? Showcase the company culture. Are you trying to sell a product? Demonstrate why it will benefit the buyer.