Having a long history in photography, when the video industry began to take off, Bill was drawn to it quite naturally. Knowing how aggressive the industry could be, his vision was to create a company that stood outside that, where quality business practice stood alongside creative. He wanted to deliver clients a pleasant journey while encouraging creativity and business growth. As the team grew he recruited primarily on a passionate attitude and actively encourages a relaxed working environment. Bill considers himself fortunate to be working with young, vibrant professionals with contemporary ideas which fuse nicely with his years of accumulated experience.